Tag: advertising

A Musician’s Guide: Top Ways to Promote Your Original Music

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The music industry has been drastically transformed over the last decade, with the days of musicians struggling to get signed to music labels for promotion long gone, thanks to the Internet.

Self-promotion has never been easier, but with so many others also utilizing the marketing tools available, it’s still important to do everything possible to get noticed.

Below are 6 top ways to promote your original music and develop a large fan base.

 

1. Find Your Folks—

Before you start targeting your demographic, you need to figure out to whom your music appeals, and advertise accordingly. Pay attention to the types of people who appreciate your songs and come to your shows.

Don’t waste money and time promoting yourself in the wrong places, or playing shows in venues that don’t generally feature your genre. Instead, figure out your target audience and aim directly at them.

 

2. A Wonderful Website Works—

An interesting, catchy name will help people you meet remember your band—especially those with a few adult beverages in them—so don’t forget to apply the same principle to your band’s website.

Be sure to update your website frequently, with upcoming show/tour dates, music samples and a well-written blog with the latest news.

Fans also love to connect with their favorite musicians, so if you can offer a section below blogs in which you reply to comments, you will win major loyalty points.

 

3. Utilize Social Media—

Oh, what the bands of yore would have done for the golden opportunity to market music that social media now provides, so don’t waste the chance to reach thousands of people via the Internet.

A Facebook musician page is necessary, with frequent enough updates to keep fans interested, but not so many they become annoyed and hide or “unlike” your page.

A Twitter account can allow bands to remind fans of shows and recent news, and a music-sharing site (example: ReverbNation) can offer a place to showcase music and connect with other bands.

 

4. Be People Pleasers—

Music fans can be some of the most loyal and dedicated supporters on the planet, but you need to give them the chance to know you before they can love you.

Be sure to have a compelling bio written for the band (or solo musician) with plenty of detail, personality and charm, but keep it concise enough that it reads smoothly.

Musician photos—be they live, studio, or candid shots—will also help fans feel connected to their favorite musicians, so include plenty of pics on all websites and social media.

 

5. Manage Your Marketing—

If you’re playing a tour, or even a single show, don’t count on the promoter or the venue to advertise for your band. Surprisingly, even though they profit from a larger crowd, many bars and clubs don’t have the manpower, knowledge, or desire to make sure your upcoming gig is successful.

Make flyers to be put up around every area you’re going to be playing, and get them into the hands of someone who will make sure they’re distributed before your show.

Sometimes you can call the club and mail show flyers ahead to be posted, and some musicians have “street teams” of dedicated fans who get word out for them, which really helps.

 

6. Give a Little Bit—

While it’s important to make sure fans can buy your music online through your website, and other places like CD Baby and iTunes, be sure to allow them to hear or even download a few songs for free. If you’ve got the goods, your talent will sell itself.

Giveaways that include free music, T-shirts, stickers, water bottles, lighters and anything else you think fans might use are smart ways to get your name out there, and will brand you to potential new fans.

 

A little promotion can go a long way, so use the tips above to market your music to be seen, heard and appreciated by everyone who will like your songs. Your fans are out there; you just have to find them!

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Practical and Promotional: 7 Best Business Branding Products

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Everybody likes to get something for nothing, which makes using promotional items to publicize and brand your business a brilliant marketing move. Whether you have a trade show coming up, or just want to reward loyal customers while potentially finding new ones, giving away free gifts with your company’s logo can really pay off.

When selecting products to use for advertising, it’s important to think about your target demographic to determine which types of promotional items they will use, and how often. But there are also many products universally used by people that are a safe and smart choice for those seeking promotion.

Below are the 7 best business branding products to consider that are practical as well as promotional:  

 

1. Water Bottles—

Considering that humans need it to live, anything that carries water around for us is a useful and popular promotional item that can get your company’s name into offices, out on errands and into gyms.

Be sure to take advantage of the large advertising area allowed by a sports bottle or tumbler cup by including your business logo, physical address and website, if possible.

 

2. Computer Dusters—

Specially made to be fuzzy and computer screen-safe on one side, computer dusters with your company’s information printed on the top are a great way to make sure your product receives real-world use.

Especially if your target demographic involves personal computer users, or those who work in an office setting where they stare at a screen all day, a computer duster will be appreciated on a regular basis.

 

3. Docking Stations—

Everyone has cellphones and other small electronics that need charging, making a docking station a highly helpful promotional item.

The fact that people tend to keep chargers in the same spot might give your company’s logo a permanent prime real estate spot on the desk in an office full of people, potentially exposing your business brand to many.

 

4. Lunch Coolers—

A large number of people save money by bringing their lunch to work from home, and if you give them a great cooler with which to do this, you’ll be getting your name out there on a daily basis.

If your target demographic involves sports fans, consider giving away larger sport coolers that hold multiple cans and bottles, with your company’s logo proudly adorning the outside for all to see.

 

5. Business Cases—

Especially if your company serves those who work in the world of business where laptops and travel are essential, giving away computer cases and messenger bags might really get your name out into the world.

In addition to using business cases, computer and messenger bags as free giveaways for clients, these types of items can make excellent employee morale-boosters while branding your business everywhere your people take them.

 

6. T-Shirts—

A promotional item classic, there is no denying the practicality or advertising power of a T-shirt. A T-shirt with your business logo, information, and a clever slogan can spark conversations amongst friends and strangers that may lead to new business.

Be sure to order high-quality T-shirts that are mostly cotton so they will actually be worn, and if you’re located in a colder climate, consider jackets with your logo for higher public visibility.

 

7. Tote Bags—

Everyone goes shopping, and placing your company’s name on the side of an eco-friendly tote bag will get it out into the general population to be seen by lots of people.

The most practical version of this promotional item would be one large enough for grocery shopping.

 

Popular because they’ve been proven to increase name recognition and create new clientele for companies who utilize this powerful marketing tool, promotional items can really help to brand a business. Consider using some of the popular and practical promotional products above, or any others you think might help your company become well-known and successful.

SEO Success: 6 Top Tips for Small Business Owners

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Whether a small business is running its own SEO operation, or has decided to hire a marketing firm to help advertise their product or service, there are many strategies that can be used to guarantee success.

Too many keywords or poorly-implemented search terms can actually lower the search engine ranking for a business, making it important to launch an SEO campaign that will help rather than hinder your company’s Internet presence and brand.

Below are 6 top tips to help small business owners achieve SEO success:

 

1. Consider Quality Content—

Your customers want content that will grab their interest, give them new information, and keep them reading and exploring your site. Show your demographic the respect they deserve with intelligent and educational data, and they will respect your company in return.

Above-average and enlightening content will also allow your site to stand out from the crowd, possibly sending more Internet traffic and potential customers your way.

 

2. Killer Keywords and Key Phrases—

It’s important to find keywords and key phases relevant to your product or services, but try to steer clear of the more obvious ones to avoid getting lumped in with your competition.

Some SEO experts recommend researching high-ranking search engine hits in your company’s category to figure out what sets them apart, and which keywords and key phrases might be getting them all of the attention. So study the sites of your high-ranking competition to seek out their secrets.

 

3. Frustration-Free Fact Finding—

When a consumer is researching a product or service, hoping to purchase, they want the information-gathering process to be as simple as possible. This makes it vitally important to have a user-friendly website that loads quickly and boasts easy-to-navigate menus on every page.

If a potential customer becomes frustrated because they’re unable to find the facts they seek about your company, they will leave your page in search of easier pickings.

In short: People are busy, so skip the fancy, slow-loading graphics and present simple and clear information to keep the customer engaged.

 

4. Super Social Media Marketing—

Obviously you will want to seize social media marketing opportunities such as creating a Facebook page for your brand, opening a Twitter account, and utilizing other networking sites like Pinterest, LinkedIn, YouTube, etc. But creating social media presence means more than merely representing your company; you’ll need to maintain interest as well.

Updating your assorted social media pages daily is highly recommended, as this can drive traffic to your company’s sites and get your name out there when people share your interesting content with friends.

Also: Remember to register with all major search engines. Don’t wait for the world to find you—let them know exactly where you are from the get-go.

 

5. Stagnating is Silly—

Because SEO is a constantly evolving beast, be careful not to get stuck in a rut with your keywords, key phrases, marketing choices, or by following the latest trends. Trends are what everybody else is doing: that’s what makes them trends. You want to stand out and be an SEO leader, not a member of the herd.

Try different things and conduct “experiments” with different SEO strategies, taking notes on what does or doesn’t work for your company, and never be afraid to try something completely different. Everything changes, so what didn’t work a year ago might win your business major web traffic today.

 

6. Terrific Titles and Tags—

Use every opportunity to attract clientele to your website, including titles that stand out and pop, separating your brand from the generic, overused and bland headings currently boring people on the Internet. And make sure the tags at the bottom of every article are optimal for your product and attract your desired demographic.

All images should be given names that double as search engine tags, and describe what is being pictured for those with slow or non-loading computers. This helps people with less powerful technology be able to feel like they’re still in the loop and able to glean the information they need.

 

Getting customers to your site is the first step towards a sale, making it an extremely important piece of the marketing puzzle. Use the steps above to help your company achieve search engine optimization that will turn your small business into a huge success.